51°31'N⁩ ⁦0°06'W

ELTRYS. 🇬🇧

CHALLENGE

Eltrys, an ambitious online media platform, faces multifaceted challenges impacting its brand, web presence, and technical infrastructure. These challenges include:

Brand Identity and Recognition:

Establishing a strong and memorable brand identity for Eltrys.
Enhancing brand recognition and positioning in the competitive media landscape.

Website Performance Issues:

Resolving responsiveness and loading problems for optimal user experience.
Ensuring seamless access to content and improving overall website performance.

Content Presentation and Backend Errors:

Eliminating issues related to article display and backend errors.
Streamlining content management for efficient publishing workflows.

Technological Obsolescence:

Upgrading outdated technology stacks to enhance overall technical capabilities.
Modernizing web development practices for a scalable and robust platform.

Potential Growth and Engagement:

Strategizing for audience growth and active engagement with compelling content.
Utilizing innovative web design to attract and retain a broader readership.

Tech and Digital Marketing Expertise:

Recognizing the pivotal role of tech and digital marketing in brand visibility.
Addressing the need for in-house expertise or external support in these areas.

Directory Development:

Planning and developing an online platform that serves as a directory for tech, marketing, and startups.

GOAL

Eltrys aims to overcome these challenges and achieve the following strategic objectives:

Brand Development:

Creating a distinctive brand identity that resonates with the target audience.
Building a strong online presence through cohesive branding strategies.

Comprehensive Website Revamp:

Redesigning the Eltrys website with a modern, responsive, and visually appealing design.
Implementing technical upgrades to address performance issues and backend optimizations.

Content Enhancement:

Collaborating on improving the quality and presentation of articles.
Implementing best practices for content creation and delivery.

Growth and Engagement Strategy:

Developing a holistic digital marketing strategy to expand readership and engagement.
Incorporating interactive elements and feedback mechanisms for user interaction.

Ongoing Management:

Providing web management services for continuous optimization, updates, and security.
Ensuring the platform remains current, secure, and responsive.

Tech and Digital Marketing Consulting:

Offering expertise and guidance in tech and digital marketing.
Collaborating on strategies to maximize Eltrys' impact in the online media sector.

Directory Platform Development:

Planning, designing, and developing an online directory platform for tech, marketing, and startups.
Ensuring the directory is user-friendly, informative, and contributes to Eltrys' overall objectives.

RESEARCH

The research phase for the Eltrys project involves in-depth investigations across various domains:

Audience Analysis:

Understanding the preferences, demographics, and behaviors of Eltrys' target audience.

Technical and Design Assessment:

Evaluating the current technical infrastructure and web design to identify areas for improvement.

Content Evaluation:

Analyzing the existing content to assess quality, relevance, and presentation.

Market and Competitor Analysis:

Researching the media and business landscape to position Eltrys effectively.
Identifying trends, content strategies, and opportunities within the industry.

Technological Landscape:

Researching and recommending modern technologies for web development and design.

Tech and Digital Marketing Needs:

Assessing Eltrys' current tech and digital marketing capabilities.
Identifying areas where additional expertise is needed.

User Feedback:

Gathering and analyzing user feedback to understand the current user experience.

SOLUTION

The comprehensive solution for Eltrys encompasses: