Working with a creative firm requires you to provide a good brief from the start, unless you like unpleasant surprises. As the receiver of many a creative brief and as a designer, I can attest to the fact that without a clear direction to follow, I am prone to go off on many creative tangents.
Creating content is not for the faint-hearted. It takes guts and a keen understanding of what people want to be effective in driving traffic to your business.
We're talking about sustainability in the graphic design sector in this article. Although it may not be the first occupation that comes to mind when considering environmental responsibility, there are many ways in which designers can contribute to a more sustainable world.